To accomplish the complex transaction of selling your home successfully, you will require a depth of knowledge of the marketplace and of real estate procedures. If, like most, your home is one of your most valuable assets if not the most valuable - then you'll want to take the steps to promote a profitable sale.

The following points are worth noting when selling a home:

Pricing is critical.

NO AMOUNT OF ADVERTISING OR PROMOTION WILL OVERCOME IMPROPER PRICING. Overpriced listings are quickly discarded by comparison prospective buyers and agents. Your agent should use company and MLS sales data to do a thorough market analysis. This information will show the range of prices similar homes have sold for and guide you and your agent to the proper listing price. If current, relevant, sales data is not available, the assistance of an appraiser may be required.

Selling a home requires market exposure.

To achieve the most beneficial sale, a home must enjoy full market exposure. The Multiple Listing Service is your optimal venue, placing information about your property at the fingertips of all area Real Estate Agents and their buyers. The system is particularly important in reaching out-of-town buyers, often corporate transferees who must shop quickly and efficiently. Generally assisted by their employers, such buyers are considered the best buying prospects

Success cannot be ensured without representation during negotiations.

The pressure of contract negotiations can be intense. At this time, knowledge of the contract and the negotiating process is vital. If your home is listed with a Real Estate Agent, he or she (and the company) are pledged to protect your interests. If your home is not listed, you will not have the benefits of professional representation and advice at this critical stage. Occasionally, an agent working with a buyer will approach a FSBO (For Sale by Owner). In this case, the agent has no obligation to look out for the sellers interests. The agent may even be contractually obligated to work for the buyers interests.

Follow through to closing.

Proper follow-up is critical to a sucessful outcome.

Selling a home can be complex. Fickling & Company uses market analysis, MLS listing services, an extensive advertising campaign, and the expertise of our professional real estate agents to help you with selling your home in the Middle Georgia area.